Unlock Audience Intelligence: How AI is Revolutionizing Audience Building

In today's media landscape, where margins are razor-thin and every second counts, the ability to build and activate targeted audiences quickly is a game-changer. 

In a recent webinar, we sat down with Horizon Media to unveil our latest AI-driven tool – Audience Studio – that can increase audience-building speed by 150x, saving media agencies vast amounts of time while delivering more precise, actionable insights.

Here’s a recap of the webinar, where we explored how Audience Studio is  transforming Horizon’s approach to audience-building – and how it can do the same for you.

Challenges with Traditional Audience Building

Today, many agencies face historical data disconnection, where valuable information is siloed across various platforms. This fragmentation creates a limited, incomplete view of customer behavior and trends, preventing agencies from fully leveraging the wealth of data at their disposal. 

The limitations of human analysis further exacerbate the problem. Analysts are constrained by time, cognitive biases, and their ability to process large, complex datasets. Relying on manual processing not only slows down decision-making but also increases the risk of errors and oversight. 

Additionally, imprecise data profiles are a direct result of disconnected data. Without a unified data system, customer profiles remain incomplete, making it difficult to effectively target the right audience. All of these issues culminate in missed opportunities — both in terms of optimizing client satisfaction and driving engagement. As a result, agencies are leaving significant revenue potential untapped, and their clients may ultimately feel the impact of these inefficiencies.

Automation Meets Precision with Audience Studio 

Audience Studio was designed to solve these challenges and elevate audience-building capabilities. Akkio doesn’t just automate manual processes; it integrates advanced AI technology to make audience creation faster, more accurate, and accessible to all teams — regardless of technical expertise.

Key features:

• Automation and scalability: Audience Studio automates data integration, allowing users to traverse vast data sets in seconds, freeing up time for strategic decision-making and enhancing scalability for growing client demands.
• Democratizing data access: By integrating Natural Language Processing (NLP) and large language models, Audience Studio makes it possible for every team member — not just data scientists — to interact with complex datasets. This means media agencies can leverage insights without needing deep technical expertise.
• Agility in campaign planning: Audience Studio allows for dynamic iteration based on real-time data insights, helping teams quickly adjust their audience strategies in response to emerging trends, signals, or campaign performance.

Key Benefits of Using AI for Audience Building

• Speed: Audience creation is now 60x faster, drastically reducing the time required to build and test audience segments.
• Precision: AI can sift through massive datasets and find patterns that would be impossible to spot manually. This allows for more accurate audience definitions, ensuring that brands are targeting the right consumers at the right time.
• Deeper insights: The AI platform delivers actionable insights that help brands better understand how to reach and engage their audiences. From messaging to media mix optimization, Audience Studio’s data connectivity powers smarter decisions across the board.
• Maximizing reach: Audience Studio's lookalike modeling ensures that you can not only target existing audiences but also find new, high-potential consumers who match your clients’ customers.

Why Time is Your Biggest Competitive Advantage

One of the biggest advantages of leveraging AI in audience building is its ability to quickly turn data into buying intelligence. The speed of AI-driven audience creation means that media agencies can iterate faster and more efficiently, enabling them to meet client needs in record time. This agility is critical in an industry where margins are thin, and every minute counts.

Additionally, using generative AI to build audiences allows for more creative exploration. AI not only helps you get to the right audience faster, but it can also uncover insights and paths you may not have thought of, improving the overall audience targeting process.

Watch the Full Webinar Now!

This webinar was packed with insights on how AI-driven audience building is not only the future of the industry, but also a present-day solution to common challenges faced by media agencies. 

Want to see the tool in action? 

Watch the full webinar now and discover how Akkio’s Audience Studio can help you save time, boost efficiency, and create more precise, impactful audiences for your clients.