Akkio Blog

Your source for all things digital marketing, predictive analytics, data, and more to keep your agency ahead of the curve with AI.

Akkio Partners with Horizon Media to Usher in a New Era of AI-Driven Marketing

Strategic Partnership Forms Multi-Year Collaboration to Revolutionize AI’s Role in Solving Marketing Challenges and Enhancing Client Outcomes

Introducing Akkio AD LLM, an AI Platform Custom-Built for Advertising Agencies

Akkio's Agency Data LLM enables agencies to chat with campaign data in natural language to build audiences, create visualizations, and uncover insights.

Using AI & Data to Drive Business Outcomes: Insights from Akkio

Learn about how Akkio is reforming agency operations and optimizing marketing strategies using artificial intelligence and data analytics.

4 Key AI Takeaways from Advertising Week New York 2025

AI leaders aren’t chasing tools — they’re scaling their own intelligence, creativity, and trust to stay competitive.

Faster, Smarter Media Planning with Akkio’s New Agent

Akkio’s Media Planning Agent delivers faster planning and smarter campaign decisions.

Introducing Measurement: Turning Reporting into Real Decisions

Akkio Measurement turns reporting into decisions with AI dashboards built for speed, clarity, and client-ready answers.

The AI Confidence Crisis Hitting Media Agencies

Akkio research: big AI investments, but low confidence. Accuracy concerns risk ROI without better training.

Why 95% of Enterprise AI Projects Fail (And How Media Agencies Can Beat the Odds)

Learn why media agencies are uniquely positioned to succeed with AI while 95% of enterprises struggle.

Why Isolated AI Agents Are the New Silos

Discover how isolated AI agents create new silos in media agencies—and how connected AI ecosystems drive compounding intelligence.

Stop Wrestling with Data: How Akkio Chat Engine Transforms Media Analytics

Discover how Akkio's Chat Engine transforms media data into instant, pitch-ready insights.

Beyond Prompt Engineering: Why Media Agencies Need Context Engineering to Win with AI

While Most agencies use prompt engineering, the winning ones have moved to context engineering. Here's why it matters.

Akkio Accelerates Growth for Horizon Media

Horizon Media & Akkio co-develop AI platform, cutting campaign work from hours to minutes, enabling $800M deal closure.

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