Published on

August 5, 2024

Analytics
eBook

Best AI for Data Analysis: Our Top Picks

These AI tools for data analysis allow marketing agencies to improve their decision-making based on new insights, and trend prediction.
Katie Goldberg
VP of Marketing
Analytics

Professional data analysts and their traditional methods are increasingly challenged to keep pace with the growing volume of data that businesses collect. Artificial intelligence (AI) has become a game changer. With AI tools, data science experts cananalyze unstructured data (such as text and social media posts) to extract valuable insights that drive informed decision-making.

But you don’t need to be a data science professional with expertise in programming languages or data visualization skills. Several AI tools are ready to do the heavy lifting for you – such as the five we summarize here. AI tools for data analysis, such as Polymer, Tableau, MonkeyLearn, Microsoft Power BI, and Akkio offer solutions tailored to various business requirements and use cases.

Key takeaways:

  • AI tools for data analysis encompass diverse techniques, such as machine learning algorithms. They identify patterns and make predictions or recommendations without explicit programming.
  • Prescriptive analytics tools build upon predictive analytics by recommending optimal courses of action. They help answer questions like “What is the best course of action to take?”
  • Effective AI data analysis tools integrate with existing data sources and systems. They support various data formats and data sources, including structured and unstructured data.
  • AI tools enable businesses to make data-driven decisions quickly by automating analysis, identifying patterns, and making predictions from large and complex datasets.

Understanding AI Tools for Data Analysis

At the core of these tools are machine learning algorithms, which enable systems to learn from data, identify patterns, and make predictions or recommendations without explicit programming. They promise intuitive interfaces and drag-and-drop frameworks that support data teams throughout the analytics cycle.

Benefits of Using AI for Data Analytics

One significant benefit is the ability to process vast amounts of data quickly and accurately. AI-powered tools analyze large datasets in real time, providing instant insights that drive timely and informed decision-making.

Another significant benefit is the automation of repetitive tasks. AI tools handle data cleaning, preparation, and basic analysis, freeing up time for data analysts to focus on more complex and strategic tasks.

AI also identifies patterns and trends that traditional analysis methods may miss. Machine learning algorithms detect subtle correlations and data anomalies, uncovering hidden insights that can lead to better business strategies.

AI tools often come with user-friendly interfaces and natural language processing capabilities, making data analysis more accessible to users who may lack technical expertise.

Can AI Do the Work of a Data Analyst?

While AI can enhance data analysis processes, it does not replace  human data analysts. 

AI tools can process and analyze data efficiently, but interpreting the results and making strategic decisions based on these insights requires human expertise, with their nuanced understanding and contextual knowledge. 

Data analysts possess domain-specific knowledge and critical thinking skills that are crucial for understanding the implications of data findings and making informed recommendations.

AI models require proper training and oversight to ensure accuracy and reliability. Human analysts play a vital role in training these models, validating results, and addressing potential biases.

Types of AI Tools Used in Data Analysis

AI tools for data analysis can be broadly categorized into three types:

  • Descriptive analytics tools: These tools analyze historical data to provide insights into past events and trends. They help answer questions like "What happened?" and "Why did it happen?"
  • Predictive analytics tools: By using machine learning models, these tools can identify patterns in historical data to predict future outcomes and trends. They address questions such as "What is likely to happen?" and "What should we do about it?"
  • Prescriptive analytics tools: Building upon predictive analytics, these advanced tools forecast future scenarios and recommend optimal courses of action. They help answer questions like, "What is the best course of action to take?"

Key Features of AI Data Analysis Tools

The specific features and capabilities of AI data analysis tools vary, but they share some key characteristics:

  • Integration capabilities
  • Real-time processing
  • Predictive analytics
  • A user-friendly interface
  • Scalability and performance

Top AI Tools for Data Analysis

While choosing a data quality tool depends on specific business requirements and use cases, several standout options have gained widespread recognition for their capabilities and effectiveness.

Here's a brief introduction to some of the top AI tools for data analysis:

  1. Akkio: Explicitly built for agencies, Akkio is an AI data platform that improves performance across the entire client engagement lifecycle, from pitching to campaign optimization and reporting.
  2. Tableau: Known for its powerful data visualization capabilities, Tableau has integrated AI features that enable automated insights generation, predictive modeling, and natural language querying.
  3. MonkeyLearn: This AI-powered platform specializes in text analysis, enabling users to build custom machine-learning models for tasks such as sentiment analysis, topic modeling, and intent detection.
  4. Microsoft Power BI: Microsoft's business intelligence solution has embraced AI with features like automated machine learning, natural language queries, and advanced data visualization.
  5. Polymer: Offering a user-friendly interface and natural language processing, Polymer allows users to explore and analyze data using conversational queries.

To provide a more comprehensive understanding of AI in data analysis and handling, let's delve deeper into the capabilities and unique features of a few select AI tools for data analysis.

 Akkio

Akkio is an AI-powered data analysis platform to create machine-learning models that serve advertising agencies. This no-code solution enables organizations to exploit machine-learning models without requiring extensive technical expertise.

Akkio's intuitive interface allows marketing professionals to build and deploy predictive models quickly, streamlining the process of uncovering valuable insights from client data. Agencies can identify data patterns and trends that inform more effective marketing strategies, optimize advertising expenditures, and enhance campaign targeting.

One of Akkio's standout features is its real-time data processing, which provides marketing agencies with up-to-date insights that drive immediate action. Whether optimizing ongoing campaigns or forecasting future trends, Akkio's real-time analytics ensure that agencies can stay ahead of the curve and deliver exceptional client results.

Additionally, Akkio's integration capabilities allow it to connect with various data sources and marketing tools, further enhancing its utility and ensuring a smooth workflow.

Tableau

Tableau is renowned for its powerful data visualization capabilities, making it a leader in data analysis. Its integration of AI features enhances its utility by enabling automated insights generation, predictive modeling, and natural language querying.

One of Tableau's key strengths is its ability to create interactive and visually appealing dashboards. These visualizations help users to understand complex data sets and facilitate better decision-making.

Tableau's robust ecosystem includes many connectors and integrations to import and access data from many places. Its scalability suits organizations of all sizes, from small businesses to large enterprises.

MonkeyLearn

MonkeyLearn is an AI-powered platform focused on text analysis. It enables users to build custom machine-learning models for tasks such as sentiment analysis, topic modeling, and intent detection. This platform excels at processing and analyzing textual data, making it invaluable for businesses that rely on customer feedback.

The platform's user-friendly interface allows users with little coding experience to create and deploy machine learning models. MonkeyLearn provides pre-built models and can  train custom models.

Integration capabilities are another MonkeyLearn strong point, as it uses APIs to connect with data sources and applications.

Microsoft Power BI

Microsoft Power BI is a comprehensive business intelligence solution that has embraced AI to enhance its data analysis capabilities. With features such as automated machine learning, natural language querying, and data visualization, Power BI enables users to transform raw business data into actionable insights.

Power BI's automated machine learning capabilities allow users to build and deploy machine learning models without requiring users to have extensive data science expertise. Itsnatural language querying feature simplifies data interaction, Users can ask questions about complex datasets in plain language.

The platform's data visualization tools help users create detailed, interactive reports and dashboards. Power BI's integration with the Microsoft ecosystem ensures seamless connectivity with other Microsoft products and services.

Polymer

Polymer's user-friendly interface and natural language processing capabilities stand out, enabling users to explore and analyze data using conversational queries.

Using Polymer's natural language processing, users can ask questions about their data in plain language and receive instant, accurate responses.

It also supports a wide range of data formats and raw data sources, ensuring flexibility and compatibility with existing data systems. This makes it an tool worth considering for organizations looking to transform data and to enhance their data analysis capabilities.

Looking Forward

In the ever-evolving landscape of data analysis and artificial intelligence, businesses that embrace AI tools and stay ahead of emerging trends are well-positioned to thrive. By harnessing the power of AI, organizations can streamline their data preparation and analysis processes.

Explore the wide range of AI tools available, such as Polymer, Tableau, MonkeyLearn, Microsoft Power BI, and Akkio, and evaluate their suitability for your organization's needs. Invest in upskilling and training programs to equip your team with the necessary knowledge, training data, and skills to use these tools effectively.

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