Akkio Partners with Horizon Media to Usher in a New Era of AI-Driven Marketing

We are excited to announce a first-of-its-kind partnership between Akkio and Horizon Media. Horizon Media, the largest independent media agency in the U.S. and one of the largest globally, will be leveraging Akkio’s AI-powered analytics platform to unlock the full potential of their data. 

This strategic alliance comes at a pivotal time when generative AI and machine learning are reshaping traditional marketing approaches. As businesses increasingly seek workflow efficiencies and data-centric solutions, Horizon’s partnership with Akkio positions the agency at the forefront of this transformative wave.

By combining Horizon's deep industry expertise and entrepreneurial dexterity with Akkio's cutting-edge AI technology tailored for ad agencies, this collaboration represents a major leap forward in the use of AI to deliver measurable business outcomes. 

Together, we will revolutionize how media teams handle data analysis, audience targeting, and campaign performance optimization—all powered by Akkio’s AI advertising analytics platform.

“AI is fundamentally reshaping how industries work. We are thrilled to partner with Horizon to lead how AI will transform agencies. Insights that used to take days to develop will now be uncovered in seconds. Data analysis that used to be performed by only a few will now be done by many. And client outcomes will get better and better,” said Jon Reilly, Akkio CEO and co-founder. “This partnership will accelerate our ability to apply our deep expertise in generative AI and AI-driven data analysis to the problems media agencies solve every day.”

Leveraging Generative AI and LLMs Across Media Planning

Our collaborative effort will center on developing an intuitive platform that leverages Horizon’s existing data ecosystem, allowing media teams to build audiences, surface campaign insights, automate reporting, and improve forecasting— all without relying on a data team or sacrificing control of their datasets.

A key feature of the platform will be its natural-language interaction, allowing users to engage with data through conversational prompts. This real-time performance analysis and campaign optimization will simplify even the most complex processes, making AI-powered marketing accessible to everyone—from data analysts to marketers.

Key Differentiators of Horizon’s Akkio-Powered Platform:

By being able to easily extract insights from across complex data sets with a single query, Horizon is pushing the fold of what it means to deliver client results.

• Drive Better Campaign Performance: Leverage and combine various data sources and build custom agency and client LLMs that drive quality outputs for every media task.
• Maximize Client Results: Work faster with Akkio’s intuitive chat interface and the ability to quickly navigate across multiple data sets.
• Effective Team and Client Collaboration: Any team member can use Akkio to understand data across each phase of the campaign lifecycle.

A New Era of AI-Driven Marketing

As we roll out the platform this fall, select Horizon clients in the CPG, Entertainment, and Retail sectors will have the first opportunity to experience the power of this AI-driven platform. This Alpha phase will shape the roadmap for future development, and as the platform evolves, new opportunities for marketing innovation will emerge.

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At Akkio, we are committed to making AI accessible to everyone. Our platform is built specifically for media agencies, blending a user-friendly design with cutting-edge AI capabilities – Empowering media teams to interact with their data like never before.

To learn more about Akkio’s AI analytics offerings for agencies, book a meeting.