How Akkio's AI is Transforming Marketing: 3 Takeaways from Advertising Week NYC

Advertising Week NYC provided an incredible opportunity to connect with media leaders and discuss how AI is shaping the future of campaign performance. At Akkio, we believe that simplifying analytics, unlocking insights, and delivering better results shouldn’t be complicated—it’s about putting AI to work, seamlessly and efficiently.

During conversations with industry experts and through our panel with Horizon Media, we explored how AI-powered analytics are driving smarter, faster, and more impactful campaigns. Below are three key takeaways from the week that highlight how agencies can unlock the full potential of AI in media strategy.

1. Unlock Real-Time Insights Across Every Stage of the Campaign

At Advertising Week, a recurring theme was the importance of speed in decision-making. Media teams need immediate access to insights to keep up with fast-moving campaigns. This is where AI comes in.

With AI-powered platforms like Akkio, media agencies can easily analyze data across the entire campaign process—from audience building and optimization to reporting and forecasting. The ability to surface insights in real-time empowers teams to react faster, make better decisions, and ultimately deliver greater client outcomes. As demonstrated during our panel with Horizon Media, leveraging predictive analytics helps teams achieve a deeper understanding of audience performance and campaign impact.

2. Streamline Operations for Faster, Smarter Workflows

As campaigns grow more complex, streamlined workflows are critical for maintaining efficiency. Throughout Advertising Week, industry leaders emphasized the importance of consolidating tools and embracing AI to remove bottlenecks.

Akkio’s platform simplifies analytics by enabling media teams to interact with complex datasets through intuitive AI chat. Horizon Media is already seeing the benefits of this streamlined approach, using Akkio to enhance campaign optimization and reporting processes. With automation at the core, AI helps free teams from manual tasks, allowing them to focus on high-value strategic work that delivers better client results.

3. Maximize the ROI of AI Investments

Investing in AI isn’t just about keeping up with trends—it’s about generating real value. A key takeaway from our discussions at Advertising Week was the importance of tying AI investments to measurable outcomes. When used effectively, AI can elevate every phase of the campaign process, enabling teams to work smarter, not harder.

The partnership between Akkio and Horizon Media is a testament to how AI can generate measurable ROI. By leveraging data science, predictive modeling, and automated insights, Horizon Media is building more efficient campaigns that deliver tangible client success. Agencies that embrace similar strategies will position themselves ahead of the curve in this rapidly evolving landscape.

At Akkio, we’re excited about the future of AI in media. Advertising Week reinforced our belief that AI-powered insights, when used responsibly, can unlock unprecedented opportunities for agencies and their clients.

Curious how your agency can benefit from AI? Book a meeting with our team and discover how to transform your approach to campaign performance.