Akkio’s focus is on predicting and optimizing marketing KPIs in tabular data, but the AI field is a lot broader than that, which means there are other AI opportunities awaiting the diligent marketer.
No single tool can cover all the bases when it comes to AI for marketing. Here we share a few of the other products that can help take your customer engagement to the next level.
Chatbots have become extremely easy to make and deploy on your website, and they’re more lifelike than ever.
Intercom and Drift are near ubiquitous solutions, and you’ll find them on countless websites today. These popular solutions deeply embed intelligent machine learning, such as Intercom’s question-answering features or Drift’s conversational AI.
Another popular choice is Flow.ai. This lets you easily automate messaging, whether for customer service, marketing and sales, or as a virtual assistant.
Yet another option is Landbot, which doesn’t have AI functionality built-in, but does have many integration options, allowing you to add your own AI functionality (such as via Akkio’s Zapier connection or API).
Chatbots are a powerful way to build personalized experiences at scale, and they can be deployed in a wide range of settings, from your own landing page to Facebook Messenger, Slack, WhatsApp, and more.
OpenAI’s GPT-3, a state-of-the-art natural language model, took the world by storm with its incredibly lifelike abilities.
This has been used in a variety of use-cases, but one that stands out for marketers is copywriting, such as with Copyist.ai. This lets you generate copy for ads, articles, find new growth ideas, and so on more quickly.
Process Automation refers to tools that automate repetitive human tasks, like moving a cursor, entering data, or clicking a button. With the right software, marketers can free up time for more high-impact activities.
UiPath and Automation Anywhere are a couple leaders in this space, offering a broad suite of tools for marketers, allowing you to streamline ad placement, speed up lead assignment, perform continuous competitive research, and more.
Today, anyone can automate tasks almost effortlessly with tools like Zapier and Integromat.
These automation tools let you build workflows and integrate AI into virtually anything you do. For example, you could build an AI model to predict sales conversions in Akkio, and automatically add those predictions into your CRM with Zapier. To give another example, you could build a text classification model in Akkio, and use Zapier to automatically send your sales team an email when there’s a large amount of negative sentiment.
The possibilities are endless!