Faster
Automate your data analysis, so you can focus on driving client results.
Intelligent
Tap into the full breadth and depth of your data.
Accessible
Anyone can use audience studio to uncover audiences.
Build Better Audiences in Less Time
Akkio's Audience Agent lets you quickly build, analyze, and activate audiences from your entire data ecosystem in moments, not months.
The result? More effective campaigns, better client results, and more revenue for your business.
The result? More effective campaigns, better client results, and more revenue for your business.
Your Audience-Building
Create Better Audiences Faster with Insights From Every Corner of Your Data Ecosystem
Audience Agent effortlessly analyzes millions of rows across your data ecosystem, combining and matching relevant attributes to deliver the most accurate and insightful audiences.
Transform Data into Winning Campaigns with Audience Agent
Instantly discover & define precise audiences for efficient targeting.
Deeply understand audiences to inform impactful campaign strategy.
Easily maximize & activate audiences to make the most of your campaign dollars.
Build
Instantly Discover & Define Precise Audiences
Draw from your rich data sources to create unique, impactful audiences in seconds.
Transparent Approach
Before defining an audience segment, Audience Agent will outline the approach, plan, and data sources used, allowing you to review, adjust, and improve the strategy.
Advanced Outputs
Audience Agent combines data from millions of sources to uncover granular audience segments, giving you a critical edge.
Audience Library
Save and store audiences for future use and analysis with a single click.
Insights, Compare & Explore
Deeply Understand Audiences
After identifying your audience, effortlessly dive deeper into key attributes to uncover motivations and craft a campaign strategy that drives your objectives.
Analyze & Customize Key Insight Categories
Analyze insight categories through pre-populated modules like demographics and purchase behaviors that can also be customized to allow for a more tailored analysis.
Compare Audiences to Identify Opportunities
Compare your audiences across different segmentation criteria like age, location and more to uncover valuable overlap and expansion opportunities.
Dig Deeper into Attributes
Explore key insights using natural language, or explore new attribute categories to uncover more nuanced details.
Model, Report & Deploy
Maximize & Activate Audiences Effectively
Expand your reach by creating high-performing lookalike audiences and conducting A/B tests to identify the best targeting strategies.
Effortlessly Scale Your Audience
Scale your audience with powerful lookalike modeling to reach new customers.
Easily Visualize Audience Attributes
Automatically generate charts like scatter plots, line graphs and more to highlight key audience attributes for clearer insights.
Activate Audiences with One Click
Deploy your audience to selected media outlets with a single click.
