Meet Akkio

Akkio is a pioneering AI data platform transforming how advertising and marketing agencies leverage data. Our cutting-edge platform empowers users to unlock AI and machine learning capabilities - allowing natural conversation with live data, auto-generating visualizations, and forecasting key metrics with unparalleled speed.

At its core, Akkio provides a powerful yet user-friendly interface to democratize AI across agency teams. Media strategists can analyze performance through natural language. Analysts can build predictive models to guide investment. Client teams can quickly generate compelling data storytelling.

Akkio is revolutionizing how agencies extract value from data. We're on the hunt for a talented and driven Product Marketing Manager to join our remote team and drive this mission. You'll craft compelling narratives articulating Akkio's AI-driven value proposition while enabling our go-to-market strategy.

What You'll Bring:

• 3+ years of product marketing experience at a high-growth B2B SaaS company, with a passion for rapidly learning about the AI landscape and emerging industry trends.
• Proven expertise in storytelling, creating compelling messaging, and developing differentiated marketing content that resonates with audiences while maintaining a consistent brand voice across channels. Ability to produce sales enablement materials. Samples required.
• Strong track record of go-to-market leadership, driving effective product launches and GTM strategies through exceptional content creation and messaging.
• Robust technical depth complemented by sharp business acumen to clearly articulate technical concepts to both technical and non-technical stakeholders.
• Excellent skills in gathering/analyzing customer insights, leveraging data-driven approaches to provide recommendations and ROI analysis that shape product strategy.
• Superior communication, presentation abilities and stellar interpersonal skills to influence peers and build consensus in a fast-paced environment.
• Authentic curiosity to continuously learn, a growth mindset, and the ability to take ownership in evolving product/customer engagement strategies.
• Proven ability to prioritize effectively, make strategic choices, and focus on high-impact near and long-term initiatives as a self-motivated driver.
• Motivation to collaborate cross-functionally, improve processes, and support team members while displaying a positive, team-oriented attitude.
• Ability to put structure on ambiguity and take a results-driven approach to work (testing, measuring, iterating)
• Bachelor's degree in business, marketing, or a technical field.
• Preferred but not necessary: Experience in AdTech, Ad Agency, or AI Marketing space.

What you will be doing

• Work cross-functionally between our Product and Marketing teams as the main point of contact bridging the two. Ensure communication is clear and tasks are delegated and completed properly.
• Become obsessed with the customer pain points and use cases, market opportunities, and the competitive landscape to provide strategic insights that inform product roadmap and positioning.
• Craft high-impact marketing collateral, sales enablement tools, and promotional content (decks, one-pagers, talk tracks, guides, videos, blogs, etc.) that effectively communicate value propositions aligned with the go-to-market strategy.
• Drive revenue growth through cross-selling and upselling initiatives, executing targeted campaigns, and optimizing in-app experiences for trials and existing customers.
• Spearhead go-to-market strategy development and execution to accelerate customer acquisition, engagement, and revenue by defining target segments, positioning, and go-to-market plans.
• Become a product evangelist, subject matter expert, and cross-functional leader, leveraging deep product knowledge to drive business impact.
• Analyze and interpret critical metrics (deal sizes, NPS, win rates, etc.) to provide data-driven recommendations and influence decision-making.
• Maintain a pulse on industry trends and the competitive landscape to ensure strategies and messaging remain differentiated and competitive.