Akkio Blog

Your source for all things digital marketing, predictive analytics, data, and more to keep your agency ahead of the curve with AI.

Akkio Partners with Horizon Media to Usher in a New Era of AI-Driven Marketing

Strategic Partnership Forms Multi-Year Collaboration to Revolutionize AI’s Role in Solving Marketing Challenges and Enhancing Client Outcomes

Introducing Akkio AD LLM, an AI Platform Custom-Built for Advertising Agencies

Akkio's Agency Data LLM enables agencies to chat with campaign data in natural language to build audiences, create visualizations, and uncover insights.

Using AI & Data to Drive Business Outcomes: Insights from Akkio

Learn about how Akkio is reforming agency operations and optimizing marketing strategies using artificial intelligence and data analytics.

3 Ways Leading Media Agencies Are Building AI-First Cultures

Microsoft closes Xandr DSP to focus on AI-powered advertising, signaling major industry shift.

The End of Traditional DSPs: Microsoft’s AI Pivot and What it Means for Your Campaigns

Microsoft closes Xandr DSP to focus on AI-powered advertising, signaling major industry shift.

Media Agency Roadmap to Smarter Build vs. Buy AI Decisions

Explore whether to build or buy AI solutions — and how to strategically bridge the gap.

Breaking Down Data Silos With Advertising-Specific LLMs

Discover how advertising-specific LLMs transform media agencies by providing instant data insights, breaking silos, and more.

Data, Decisions, & Disruption: Expert Panel Reveals How AI Is Reshaping Advertising

Industry experts discuss how AI is revolutionizing advertising through enhanced data utilization, transformed agency models, and strategic implementation.

Transform Agency Knowledge into Strategic Power with Akkio Strategy Agent

Akkio’s Strategy Agent helps agencies turn accumulated knowledge into strategic insights for faster, market-leading campaign decisions.

Why Leading Media Agencies are Ditching DSP Audience Tools

Explore the key differences between traditional DSP audience capabilities and Akkio's innovative approach.

AI is Transforming Data Use in Media Agencies. Executive Leaders Share How

The transformation of data usage in media agencies is fundamentally changing how agencies deliver value to their clients.

Unlock Audience Intelligence: How AI is Revolutionizing Audience Building

AI-driven audience building is not only the future of the industry, but also a present-day solution to common challenges faced by media agencies.

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